How people find services through ChatGPT and what it means for business
Some clients already ask ChatGPT who to turn to. The AI relies on what's written about you online, so a clear website with specifics now works both for search and for these recommendations. Google Search remains the main source of leads.
It's already happening
In November 2026 the owner of a construction company left a request on my website. Asked how he had found me, he answered in one word: ChatGPT. One case isn't statistics, but it shows that people already choose contractors this way.
Advertising in ChatGPT
According to Similarweb as of September 2026, ads in ChatGPT appear below the answer, labelled as sponsored, and only for adult users of the Free and Go plans. In the US on desktop, they appeared in about 26% of responses in June.
The click-through rate of these ads was about 0.5%, against roughly 6.4% for Google search ads, although the authors of the study warn that the two figures aren't directly comparable. Ukraine isn't among the markets the source mentions.
What helps you get recommended
- State clearly who you are, what you do and in which city
- Separate pages for each service
- Specifics: case studies with numbers, process, prices
- Answers to typical client questions
- Mentions of you outside your own website: reviews and profiles
Will it replace Google
Not yet. A person typing "apartment renovation kyiv price" is already ready to buy, and search ads appear at exactly that moment. I see AI assistants as an additional channel, not a replacement.
- Clients already look for contractors through ChatGPT
- Recommendations rely on specifics about you online
- Google Search remains the main source of leads
Updated 9 November 2026
Need help with advertising?
You can start with "Google Ads setup". Write to me and I'll suggest what suits you best.
Contact meRead also
When a freelance Google Ads specialist is a better fit than an agency
A freelance specialist usually suits small and medium businesses with one or two ad channels: you talk directly to the person running the account and pay for one role rather than several. An agency makes sense when you need a team across several areas or cover during absences.
Google Ads updatesNew Google Ads settings in autumn 2026: what to watch
In autumn 2026 Google Ads added automatic promotions pulled from websites and new channel priority settings. Some changes switch on without your involvement, so it's worth checking your account.
AnalyticsHow to track leads from Google ads: forms, calls, messengers
To know how many leads your ads brought in, you need Google Tag Manager, Google Analytics 4 and separate conversions for forms, calls and each messenger. The main rule: one lead must be counted once.