How much Google advertising costs in Ukraine and what it depends on
The cost of Google advertising consists of two separate payments: the budget you pay Google for clicks and the specialist's fee. There's no single price, because the cost per click depends on the niche, city and competition.
What you pay for
The click budget goes directly to Google. You pay when someone clicks your ad.
The specialist's fee is a separate amount for setup and management. It doesn't depend on how much you pay Google per click.
What the cost per click depends on
- Competition: how many companies advertise on the same searches
- City and region: clicks are usually more expensive in large cities
- Ad and page quality: Google takes them into account in the auction
- Campaign type and season
How to estimate the budget
The simplified formula is: budget = number of clicks needed × cost per click. Number of leads = clicks × percentage of people who leave a request.
A hypothetical example: 500 clicks at UAH 20 is UAH 10,000. If 5% of visitors leave a request, that's 25 leads. These figures are for illustration only, and they will differ in your niche.
You can estimate more precisely with Google Keyword Planner. That's how I prepare a free budget forecast.
- The click budget and the specialist's fee are two separate payments
- Cost per click depends on the niche, city and competition
- An accurate budget is calculated with Keyword Planner
Updated 9 November 2026
Need help with advertising?
You can start with "Budget forecast". Write to me and I'll suggest what suits you best.
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